Smart Design blog
A curated site featuring collected articles about design, usability, site optimization and more from some the the Web’s best resources.
Smart Websites and Graphic Design
What makes your business different? What makes your product or service unique? Why should someone decide to buy from you? What is the story of your unique small business?
Automotive Industry
Your martketing materials must tell your company’s unique story and present it in a well-designed, effective mix of advertising, brochures, direct mail, websites and more. Your potential customers don’t know what you can do for them — unless you tell them.
You know what benefits you offer your prospects. So tell them.
Successful marketing materials:
• are well-designed and communicate a clear, consistent message
• build brand identity and a professional image
• grab the attention of new prospects and grow customer base
• promote the benefits of your company’s product or service
From first impression to lasting impression.
Take a look at your company’s logo design, marketing materials, business card, company brochures, stationery, web site. Do they present your company in a professional, clear and consistent manner? What image do they convey? Is your marketing message unique? Does it communicate the benefits of your product or service? Does it create the kind of first impression you want? Does it leave the lasting impression you need?
Pinsonnault Creative has the experience, knowledge and technical skills to help you build a strong brand for your company.
Website review, analysis and user interface consulting…
Get the facts:
Is copy written appropriately for a website?
Do all the components guide readers to take action?
Does the design help convey your message or does it get in the way?
Is your website HTML valid and up-to-date? Does it use cascading style sheets?
Does your website take advantage of social media options?
Is the site search-friendly?
Are you applying usability standards?
With all the talk about search engine optimization, we often work at making a site easy to find, while overlooking the vital importance of the user’s experience after he reaches the site. The facts on Web usability indicate that getting a visitor to the site is only the first step. Marketing and communicating on a website are different from what’s effective in printed marketing materials.
Another Website is always just a click away.
If you fail to provide the information and experience users need to clearly understand your company or prodcuts, as well as guide them through the site to take action, it won’t matter that you get lots of people to your site, because they won’t stay long.
Website users vote with their actions. They can easily express their disappointment with a simple click away from your site. And away goes a potential client, a possible sale.
The easy answer …
The easy answer is to understand what’s going on in your visitor’s mind. You can begin by learning about how users interact with websites, by following modern guidelines for website usability, and by building a user interface that puts a priority on the user’s experience.
It’s also important to regularly assess and evaluate your website’s performance. Without this data, you’re just guessing at what will work. And, according to Dr. Flint McLaughlin at MecLabs, “‘Best practices’ on the Internet is just pooled ignorance.” What’s relevent is only what’s applicable and workable on your unique website.
Pinsonnault Creative has the experience, knowledge, and technical skills to to provide meaningful user interface consulting and implementation of your website, and help you find the weak or problem areas in your website, learn how the user interface impacts your potential for success, create user-centered, task-focused design, and build a content-rich, search-friendly website.
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